Nobody likes laundry day, least of all people that need to use laundromats with all the additional hurdles they entail. Laundromate is here for them through every drain and stain.
branding · website · app · motion graphics
Everybody needs to do their laundry, the neverending dreadful chore. People that do not have access to a washer and dryer in their homes are likely to utilize laundromats. That makes this mundane task, for a number of reasons, even less pleasant.
They need to get their load to and from the laundromat, hope that there is a machine available, ensure they always have quarters on hand, and then wait for the laundry to finish.
But does it need to be this hard? Isn't there a way to make this less of a hassle?
Over the past 20 years, the number of laundromats in San Francisco has decreased by 60%.
In 1986 there were 223 laundromats in the city. Then over the last 20 years, that number has dropped down to 85.
Using quarters is an outdated method for laundry payment, unnecessary nuance with today’s technology advancements.
You don’t want to leave your laundromat because once the cycle is done the machine automatically unlocks.
As the number of laundromats has decreased over the years, it is even more critical to guarantee an available machine.
Knowing when your laundry is ready is convenient for all customers. Nobody wants to hang out in a laundromat all day.
The focus will be on young adults around the age of 18-30. Because they are tech savvy, likely to have recently moved out and are not able to do laundry in their homes.
College students, working professionals, travellers.
As the research shows women tend to use laundromats more frequently, but the focus will follow the research with approximately 2:1 gender ratio.
Until everybody can wash their laundry at home, there are ways to make laundromat visits more convenient.
With the Laundromate app people can easily see availability at their neighborhood laundromat, make machine reservations, pay, and monitor their cycle.
"I need to be able to book a machine in advance due to my tight work schedule"
"I don't carry cash so I never have any quarters on me or lying around for the laundry machine"
"I don't want to spend my time hanging around in a laundromat all day, I want to go out and explore the city"
marketing website with an overview of the app features, which locations are supported and a call to action
Mimic line-drying laundry by hanging up posters shaped like clothes in between buildings and lamp posts throughout the city to create awareness.