Year
Spring 2021
Role
UI/UX Design
Project Type
Branding, Website, App, Motion Graphics

the problem

Everybody needs to do their laundry, the neverending dreadful chore. People that do not have access to a washer and dryer in their homes are likely to utilize laundromats. That makes this mundane task, for a number of reasons, even less pleasant.

They need to get their load to and from the laundromat, hope that there is a machine available, ensure they always have quarters on hand, and then wait for the laundry to finish.

But does it need to be this hard? Isn't there a way to make this less of a hassle?

Kampus Productions - Pexels

the decline

Over the past 20 years, the number of laundromats in San Francisco has decreased by 60%.

In 1986 there were 223 laundromats in the city. Then over the last 20 years, that number has dropped down to 85.

pain points

payment options

Using quarters is an outdated method for laundry payment, unnecessary nuance with today’s technology advancements.

laundry theft

You don’t want to leave your laundromat because once the cycle is done the machine automatically unlocks.

machine availability

As the number of laundromats has decreased over the years, it is even more critical to guarantee an available machine.

the dreaded wait

Knowing when your laundry is ready is convenient for all customers. Nobody wants to hang out in a laundromat all day.

demographics

College students
Millenials
Hostel Stayers
Low income households


87% live within a mile radius
60% female

target audience

age

The focus will be on young adults around the age of 18-30. Because they are tech savvy, likely to have recently moved out and are not able to do laundry in their homes.

occupation

College students, working professionals, travellers.

gender

As the research shows women tend to use laundromats more frequently, but the focus will follow the research with approximately 2:1 gender ratio.

Annie Spratt - Unsplash

the solution

Until everybody can wash their laundry at home, there are ways to make laundromat visits more convenient.

With the Laundromate app people can easily see availability at their neighborhood laundromat, make machine reservations, pay, and monitor their cycle.

user flow: machine reservation

prototype
User flow 1: persona
margaret parks
28 · hostess · san francisco

"I need to be able to book a machine in advance due to my tight work schedule"

User flow 1: flow chart User flow 1: flow chart
Wireframes
User flow 1: wireframe 1
home screen
User flow 1: wireframe 2
schedule
User flow 1: wireframe 3
confirmation
User flow 1: wireframe 4
reservation
User flow 1: wireframe 1
home screen
User flow 1: wireframe 2
schedule
User flow 1: wireframe 3
confirmation
User flow 1: wireframe 4
reservation
Usability Testing
Machine availability header label unclear
Differentiating between number of machines and machine numbers is unclear
The date and machine input don't look clickable
Would like to have the current week's dates easily accessible.


User flow 1: update 1, before
home screen / before
User flow 1: update 1, after
home screen / after
User flow 1: update 1, before
home screen / before
User flow 1: update 1, after
home screen / after
Usability Testing
Machine availability header label unclear
Differentiating between number of machines and machine numbers is unclear
The date and machine input don't look clickable
Would like to have the current week's dates easily accessible.


User flow 1: update 1, before
schedule / before
User flow 1: update 1, after
schedule / after
User flow 1: update 1, before
schedule / before
User flow 1: update 1, after
schedule / after
Final designs
User flow 1: final design 1
home screen
User flow 1: final design 2
schedule
User flow 1: final design 3
confirmation
User flow 1: final design 4
reservation
User flow 1: final design 1
home screen
User flow 1: final design 2
schedule
User flow 1: final design 3
confirmation
User flow 1: final design 4
reservation

user flow: machine check-in

prototype
User flow 2: persona
daphne cole
21 · college student · san francisco

"I don't carry cash so I never have any quarters on me or lying around for the laundry machine"

User flow 2: flow chart User flow 2: flow chart
Wireframes
User flow 2: wireframe 1
home screen
User flow 2: wireframe 2
scan machine
User flow 2: wireframe 3
setup cycle
User flow 2: wireframe 4
pay & start
User flow 2: wireframe 1
home screen
User flow 2: wireframe 2
scan machine
User flow 2: wireframe 3
setup cycle
User flow 2: wireframe 4
pay & start
Final designs
User flow 2: final design 1
home screen
User flow 2: final design 2
scan machine
User flow 2: final design 3
setup cycle
User flow 2: final design 4
pay & start
User flow 2: final design 1
home screen
User flow 2: final design 2
scan machine
User flow 2: final design 3
setup cycle
User flow 2: final design 4
pay & start

user flow: cycle completion

prototype
User flow 3: persona
blake johnson
30 · hostel stayer · san francisco

"I don't want to spend my time hanging around in a laundromat all day, I want to go out and explore the city"

User flow 3: flow chart User flow 3: flow chart
Wireframes
User flow 2: wireframe 1
notification
User flow 2: wireframe 2
countdown timer
User flow 2: wireframe 3
unlock machine
User flow 2: wireframe 1
notification
User flow 2: wireframe 2
countdown timer
User flow 2: wireframe 3
unlock machine
Final designs
motion graphic
User flow 3: final design 1
notification
User flow 3: final design 2
countdown timer
User flow 3: final design 3
unlock machine
User flow 3: final design 1
notification
User flow 3: final design 2
countdown timer
User flow 3: final design 3
unlock machine

marketing website

prototype

marketing website

marketing website with an overview of the app features, which locations are supported and a call to action

prototype

advertising

Mimic line-drying laundry by hanging up posters shaped like clothes in between buildings and lamp posts throughout the city to create awareness.

Anne H - Pexels / Andy Abelein - Unsplash

contact

get in touch!
If you are interested in working together, don’t hesitate to reach out and send me an email on