A non-profit organization that wants to encourage people to drive less and use alternative means of
transport for the environment.
Fight climate change by driving less.
branding · campaign · app
A campaign that gets people motivated to break free and drive less. Compelling text on how our choices have an impact on the environment. Paired with imagery that shows driving alternatives, using cars and parts of cars to suggest these alternatives.
An interactive app to encourage people to transport from one place to another without using their car.
When the user uses alternative ways of transport, their trees grow.
As a part of the sign-up flow, the user can add their addresses to make it easier for the user to find alternative methods of transport.
Here is an example of how the user utilizes the app to find alternative means of transport.
The user can monitor their tree and forest progress as well as their friends for collaborative progress.
The Break Free users need to be prepared for their travel, stay hydrated, and be prepared for all types of weather.
